Google has announced an important change that advertisers, especially those in the clinical and healthcare sectors, must prepare for. The Google Ads Policy Update, November 2025, brings stricter rules to the Unacceptable Phone Number section of the Destination Requirements Policy.
Beginning December 10, 2025, Google will classify any phone number associated with fraudulent activity, misleading practices, or historical policy violations as unacceptable. Enforcement will roll out gradually over 8 weeks and will be in full effect by early 2026.
This update directly affects clinical services, healthcare advertising, and medical institutions that rely on phone number–based lead generation.
What This Means for Your Healthcare Ads
If you run Google Ads for medical services—whether consultation ads, appointment-based ads, or awareness campaigns—you must review your phone numbers immediately.
A phone number that has been flagged, misused, or reported may cause:
- Ad disapprovals
- Limited visibility
- Reduced lead flow
- Potential account penalties
- Suspension in serious cases
Google’s objective is simple: protect users from misinformation and ensure advertisers maintain transparency, especially in sensitive categories like healthcare.
Key Takeaways From the Update
- Phone numbers tied to fraudulent or deceptive activity will be banned from ads.
- Numbers associated with past violations may also trigger disapproval.
- Enforcement begins on December 10, 2025.
- Advertisers should ensure all contact numbers are genuine and compliant.
How to Fix Google Policy Issues
To keep your healthcare or clinical ads running smoothly, follow these immediate steps:
Verify All Published Phone Numbers
Ensure your contact number is consistent across your website, landing pages, and ads. It must be active, accurate, and owned by your organization.
Avoid Virtual or Recycled Numbers
Google identifies shared or suspicious numbers that appear across unrelated accounts. Medical advertisers should always use an official contact number for a clinic or hospital.
Check Your Ad Destination
Your landing page should:
- Display the correct phone number
- Include clear service information
- Match the content of your ad
- Follow healthcare advertising policies
📞 Update Your Online Business Profiles – More Details
Ensure your Google Business Profile and website list authentic contact details, doctor credentials, and accurate location information.
See how a business profile looks completed.
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healthcare professionals and institutions:
- Maintain Google Ads policy compliance
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Our focus is on ethical, compliant, patient-first digital communication.
Expert Advice for Healthcare Advertisers
Google’s policy updates are designed to enhance transparency within sensitive industries like oncology, medical diagnosis, and treatment education.
If your ads relate to cancer care or feature a cancer doctor in Lucknow, compliance becomes even more important. By updating your contact details and improving your landing page structure, you strengthen both ad performance and user trust.
Conclusion: Act Before December 10
Do not wait for your ads to be rejected. Review your phone numbers, update your landing pages, and align your campaigns with the Google Ads Policy Update November 2025.
For reliable cancer education, awareness, and clinical guidance, turn to CancerEducationNetwork and the best cancer specialist in Lucknow—where accuracy, trust, and compliance come first.
You may also be interested in reading: Colon Cancer Ultra-Processed Foods: 7 Ultra-Processed Foods You Should Avoid to Reduce the Risk
7 FAQs
1. What is the Google Ads Policy Update November 2025?
It is a policy change that restricts the use of phone numbers linked to fraudulent or misleading activities. Beginning December 10, 2025, such numbers will lead to ad disapproval.
2. Why is Google updating the phone number policy?
Google aims to protect users from scams and ensure advertisers display accurate, trustworthy contact information—especially important in the healthcare sector.
3. How does this update affect clinical and healthcare advertisers?
Healthcare ads using outdated, shared, or suspicious phone numbers may be rejected. Clinics must ensure their numbers are valid and compliant.
4. What types of ads are most likely to get rejected?
Ads with misleading claims, unsupported medical statements, non-compliant landing pages, or restricted healthcare content may face disapproval.
5. How can I check if my ads follow the updated policy?
Review the Google Ads Policy Center, confirm your phone number’s authenticity, and ensure your landing page matches the information displayed in ads.
6. Can a reused or virtual phone number trigger disapproval?
Yes. Numbers that appear in multiple unrelated accounts or show suspicious activity can be flagged by Google’s systems.
7. How can clinical businesses avoid ad rejections after December 10?
Use an official business-owned phone number, update your landing pages, follow healthcare advertising rules, and regularly monitor policy notifications.
